Thursday, January 15, 2015
Jam of the Day: Purity Ring - "Begin Again"
"Begin Again," the second song previewed from Purity Ring's eagerly anticipated sophomore release Another Eternity, doesn't really reinvent the wheel with their sound, it is unmistakably a Purity Ring track. Corin Roddick's intriguing electronic soundscapes envelop Megan James' earthy yet ethereal vocals in a warm bath. You can tell their production budget has increased significantly, their sound growing cleaner, crisper, and more big-room ready. "Begin Again" immediately enthralls and brings you back to listen again and again.
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